Cross Financial Strategies strives to provide value-added financial services and relevant financial advice under a fee schedule that is reasonably priced, thoroughly explained, and transparent to our Clients.

We believe that not all Clients and Investors need or want to purchase directly, or subsidize indirectly, the multitude of products and services that the super sized brokers are now providing. We want to focus on only those services that add value to our clients needs.

We also believe that both the Client and Advisor must have a mutually agreed upon and beneficial economic interest in order for the Client-Advisor relationship to flourish. We work closely with our clients to understand their complete financial situation and then recommend only those services and strategies that are relevant to helping our Clients pursue their financial goals and dreams, no matter what stage of life they are in.

While Cross Financial Strategies believes that money, the management of it, and the responsible allocation of it, is of the utmost importance to all of us, we also believe that each of us has a responsibility to give back to society in some form or fashion. To accomplish this goal, we provide pro-bono financial advice and lectures to various community groups, schools and charities throughout the year.

Cross Financial Strategies is part of LPL Financial, a diversified financial services company and the country’s largest independent financial broker/dealer*. LPL Financial has $224 billion in total assets under management as of 11/30/08, $61 billion in assets under management in fee-based platform assets as of 10/31/08, 11,887 affiliated financial advisors, and services 767 financial institutions.

LPL Financial does not develop products and does not have an investment banking or sell-side business, which enables Cross Financial Strategies to operate as a truly independent firm while providing unbiased investment advice. LPL Financial provides the comprehensive legal oversight and support essential to any financial business. LPL Financial Compliance works with all regulatory agencies on our behalf and ensures that the firm is operating by industry standards.

* Based on total revenues, as reported in Financial Planning magazine, June 1996-2008.